Are you looking to increase click-throughs, opens and conversions in your email campaigns? You will need to learn how to design emails. This infographic will provide seven tips to help you design the perfect marketing email.
Email Design Tips To Boost Your Open Rates
- Catchy Subject Line – Although it may not seem important, this is one of the most important aspects of your email. People won’t read your email if they don’t click on the subject line.
- Visuals – A visually appealing design can grab people’s attention before they even open your mail and begin reading the body text. Graphics should be engaging and not distracting.
- Alt text — This is essential for all visual-based media. Even if your email does not include it, it is vital for images and photos used in your campaign. Many email clients will read aloud the description text to their audience if alt text isn’t included with a photo. People may not be able to comprehend what they see if the alt text isn’t up-to-standard or falls short of industry standards and will skip over it altogether.
- Mobile responsive — Because mobile devices are so popular, it is important to make sure that emails can be accessed by all recipients on multiple platforms. To test your campaign on multiple devices, including smartphones, tablets, and computers, you can see how efficient it is. If you don’t include a particular device or discover that it is not responding well, you can adjust accordingly.
- An Organized Layout – Although this tip might not seem important to many readers, it is vital. People reading your emails will find it difficult to follow a consistent layout across all of their campaigns. This can cause confusion and lead to consumers abandoning your mail.
- Personalized Dynamic Content — This can be a great way for you to keep people on your list and get more supporters. You can include information relevant to the message they have just received or create an automated campaign with dynamic content variables (variables like the recipient’s name and company, product, and last transaction). You can attract people without spending as much money or wasting resources.
- Optimized footer — You should include contact information as well as other useful information such as the time and frequency with which the person read your mail, the links they clicked, the browsers they used, and so on.